OUR CORPORATE STORY
FROM PAST TO FUTURE POP CULTURE
PopArms is a pop culture brand born within Eloy Elektronik Oyunlar San. Tic. Ltd. Şti.
2009
Beginning: OverGame
OverGame, the first brand of the company founded in 2009, has specialized in the gaming world, particularly PlayStation and pop culture areas, and has been actively operating in the industry for many years through shopping mall retail and online sales channels.
2015
Specialization and Growth
Since 2015, with the rapid increase of licensed products in the market, OverGame has become a strong brand offering a wide range of products in the pop culture field.
Over the years, with the "buy-sell" model, it has brought licensed pop culture products and collectibles to consumers through both online and physical stores. Thanks to its customer-oriented approach, it has closely followed the licensed growth process of pop culture from the very beginning and has established a strong supply network consisting of domestic and international sources.
2024
NEW ERA
2024: Production Vision and The Birth of PopArms
As of 2024, this industry experience, customer expectations and supply chain knowledge have turned into a production-oriented vision and the foundations of the PopArms brand have been laid.
- Warner Bros. Discovery License Partnership
- As a first step in this context, a license agreement has been signed with Warner Bros. Discovery.
- Local Production Power
- In line with the licenses owned and the product range created, product design and production processes have been implemented with completely local production in 2025. In the same period, operations have started with distribution agreements to be present in select retail sales points.
Our Values and Goals
Although PopArms is a new brand, it has many years of industry experience and strong know-how in its background.
1
R&D and Product Development
Local products have been created at international standards, with high quality focus and creating added value for our country.
2
International Quality
While the technical specifications of the products are designed with a quality-first approach, international standards have been taken as basis in packaging processes.
3
Global Vision
As the ultimate goal, export and expansion to global markets have been determined; it is aimed to become a desired pop culture brand in the world.
"PopArms, starting its journey with quality, original and licensed products, aims to grow this journey together with your valuable interest and trust."
Shaping the Future Together
For detailed information about our brand's core values, future goals and strategic vision, please review our mission and vision page.