PopArms Corporate
MISSION & VISION
A journey to become a global brand with local production power, inspired by the pop culture universe.
1
Our Mission
PopArms, as a brand that designs and produces fully locally-made licensed products inspired by the pop culture universe, aims to add joy and a sense of belonging to consumers' lives.
2
Our Vision
To become the leading manufacturer in the licensed products category in Turkey and to become a preferred brand in global markets with local production power.
Future Planning
STRATEGIC ROADMAP
Short Term
Growth & Development
- Expand the wholesale network across Turkey
- Expand product range (home & lifestyle products, accessories, etc.)
- Strengthen communication with pop culture communities (social media, events, influencer collaborations)
Medium Term
Leadership
- Become Turkey's leading licensed product manufacturer
- Become more visible in retail channels (own store/online, business partners)
- Increase product variety with licensors (Warner, Disney, Netflix, etc.)
Long Term
Global Brand
- Become a "pop culture exporter" exporting from Turkey to global markets
- Be among the global players of pop culture
- Make a difference in the industry with sustainable production and design approach